HOTEL INFORMATION

The Francis Marion Hotel (just steps away from our conference on the campus of the College of Charleston) is offering a special rate of $239 a night for CNAC members during the conference.

Special rate is effective through May 22.

Click Here for Special Rate

Note: Your credit card will not be charged until check out

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Day 1 Schedule

5 p.m.
CNAC Board meeting

6 p.m.
Cocktail reception at the Francis Marion Hotel

7 p.m.

Dinner on your own or with groups. Sign-up sheets coming soon!

NOTE: Schedule is tentative and will be finalized soon

8:15 a.m.
Registration & continental breakfast
Swag Central (tables will be set up to place items). Bring swag (T-shirts, caps, pens, notepads, luggage tags, etc.) from your colleges to share with others.

9 a.m.
Welcome remarks by Billy Liggett, CNAC President and Director of News & Publications at Campbell University

9:15-9:45 a.m.
Crisis Communications during the devastation of Hurricane Helene in western North Carolina
(Appalachian State University, UNC-Asheville)

9:45-10:30 a.m.
Crisis Communications panel, featuring schools affected by Hurricane Helene and other recent events

10:30 a.m.
Break

10:45-11:45 a.m.
Media training: Getting your news releases and stories published by the media
North Carolina State University

11:45 a.m.-1 p.m.
Lunch / Membership Meeting / Awards

1-2:15 p.m.
Panel discussion: Unprecedented government overreach. A discussion on “the unraveling of the partnership between government and institutions of higher learning.”
Political writers, University leaders to participate

2:15 p.m.
Break

2:30-3:50 p.m.
Mini Sessions (each 25 minutes)
• The art of feature writing
• Reels/TikTok video production
• TBD

4 p.m.
Return to hotel

5:30 p.m.
Group outing in downtown Charleston. Dinner included (on us).

Note: Schedule is tentative and will be finalized soon

8-9 a.m.
Full Breakfast / Announcements
Swag Central (tables will be set up to place items). Bring swag (T-shirts, caps, pens, notepads, luggage tags, etc.) from your colleges to share with others.

9-10:15 a.m.
Panel: Social Media best practices, featuring College of Charleston and University of South Carolina.

10:15 a.m.
Break

10:30-11:45 a.m.
Bots and Brands: Using AI to Generate Innovative Marketing Strategies
Roundtable discussion led by Haley Houser (N.C. State University) and Will Hajjar (Head of Advanced Analytics & Business Intelligence for Advance Local)

11:45 a.m.
Announcements / Adjournment